|Nice to meet you! I'm an interior designer in Phoenix, AZ. We have 300 days of sunshine a year.... but in July and August you can fry eggs on the sidewalk! |
I'm also married to a left-handed English musician called Paul (no, not that one...) and mom or stepmom to no less than eight kids. And yes, we've heard all of the Brady Bunch jokes!
Before I became a designer, I worked in lots of different jobs - human resources, sales, purchasing - but my true passion was always making a beautiful and nurturing home for my family. So finally I went back to school after thirty years and got my degree in Interior Design.
Never give up on your dream!
The "Newsletters By Catherine" Story
Being successful in our business is all about relationships. From your very first meeting, you hope to establish a bond with a new prospect so that you can win their trust and gain a client.
Then as you work together over time, you aim to deepen the relationship to gather repeat business and referrals.
Regular communication with those clients and prospects - staying in touch, deepening your relationship (... and subtly reminding them of your knowledge and expertise....) - is important to building your interior design business.
But if your life is as busy as mine, finding the time for all that follow-up is a real struggle! I'm an interior designer with my own home-based business, as well as mother (and step-mother) to a lively family. So there's always some new crisis to take care of.
In my career, I knew I should be following up with all of those folks who visited my web site (http://www.makeovermagicaz.com),or responded to one of my other marketing efforts, but didn't become a client right away.
But instead of calling them regularly just to "check in" (which they might resent as a pushy sales call....), I wanted to build our relationship over time, and show them that I'm the designer they want to work with.
Let's face it, making a five- or ten-minute call to dozens (or perhaps hundreds) of people can start to feel like a major chore! Then it's just too easy to do something else. Like rearranging your filing system.....
What to do.....?
We've all heard a lot about how the Internet is going to revolutionize the way we do business.... so I did a little research and I found out that email and electronic newsletters are a great way to reach your clients, while at the same time taking up little time and money.
Lots of people use them, too, everyone from web gurus to restaurants to real estate agents to... you name it! And for many professions, there are pre-made newsletters already written.
All you do is sign up, and you'll get a fresh newsletter every month with content specialized to your field - if you're in real estate, for example, your newsletter will have articles on staging, how to spot a great deal, tips on getting the best interest rate, and so on.
As a real estate professional, it's exactly the type of thing you'd write yourself - if only you had the time!
Then you send out the newsletter to your clients and prospects under your name. Pretty soon, they'll look forward to all that valuable know-how, so when it comes time to buy that next house, you'll be the first name on their list.
Perfect! I thought. I'll just sign up for a newsletter for interior designers! But no matter how hard I looked, I couldn't find any newsletter for interior design professionals. So I decided to make my own.....
I'll be the first to admit, though, I'm not exactly a web goddess! So I got together with my husband, who is a bit of a geek, and together we made this little program that helps me send a unique newsletter each month to my clients and prospects. It has my logo, a monthly article - each month there's a different interior design tip - an inspirational saying, even a joke or a puzzle if I like!
Each month I get an email letting me know my newsletter is ready. Then if I like it, I just click on my mouse to send it to my clients. If I want to change anything, I just log in, and make my changes or additions, then - Click! - it's on its way!
Now I can send out a complete newsletter in less than five minutes each month!
Well, that worked great.
But then I started thinking..... maybe this would be helpful to other designers, too!
So we thought up a few extra features to make it even easier to use. For example, you can put in your own logo or picture, pick your favorite template, and decide exactly what features you want to include every month... even add your own unique design ideas!
I call it "Newsletters By Catherine".....Well, why not?
Perhaps you'll find it useful in your business, too! Why not try it for yourself? If you click here you can send yourself an
instant sample newsletter - pick a template, add your business information,
and in two minutes, check your inbox!
Find out what's in a typical newsletter, see some
example newsletters, or browse our Questions page by just clicking
on one of the links on the right.
Then if you want to give it a try, just click on this link
. There's a 100% money-back guarantee, so if you try it for a while and it just doesn't work for you, simply let me know, and I'll give you a complete refund. It's all totally RISK-FREE.
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