"As an interior design professional, why should I use a monthly
A: The cheapest way to boost business is by working with what you
already have - your lists of prospects and clients. You've already had some
contact with them and hopefully done a good job of showing how you can help
them, now or in the future.
But you can't just sit back and hope they'll remember you when they're ready
to buy. You need to have a marketing
program in place that reminds your clients why you're a great source of advice
An email newsletter is by far the cheapest and most efficient way to do just
"But aren't people getting sick of all those Emails?"
A: It's certainly true that people are getting more emails in their
inbox than they did a year or two ago. And there's no doubt that unwanted emails
- SPAM - are a big problem.
But you're not sending out millions of messages to random addresses in the
hope of a couple of responses. Everybody who receives your emails is on your list of
prospects or clients. And you're not peddling worthless "Get-Rich-Quick"
schemes. You're providing valuable services and useful information about
something your prospects and clients care about - creating a beautiful living environment.
The fact is, in the midst of all the controversy about SPAM,
permission-based emails are hugely successful, and are a key part
of company strategies in just about every market segment, from life insurance to
real estate to restaurants to... well, designers!
"I'm so busy, I barely have time to turn around. How can I possibly fit Newsletters By Catherine into my hectic schedule? I don't have a single
hour to spare!"
A: How about sparing zero hours? We produce a fresh newsletter
for you every month. All you do is approve it -
you don't have to write a word if you don't want to. It just doesn't get any
easier than that!
If you do have a little extra time, it only takes a couple of minutes to add
your own special greeting or interesting tidbit. Or have one of your colleagues
or business associates contribute an item every few months.
"Our prices and service are way better than our competition. Word of mouth will
bring me all the clients I need."
A: In today's crowded interior design market, simply having great prices
and service isn't enough to ensure success. It just gets you in the game.
Yes, when you complete an piece of work for a client, they might be singing
your praises. And they really do mean to use you again and recommend you to
others. But over the coming days and weeks, those memories will start to slowly fade away.
So the next time your client needs a service that you might be ideally suited
to provide, odds are your name won't immediately pop into mind. If they haven't heard from you in months, and just happened to have read something last week about one of your competitors.....your client
may well go somewhere else. And you won't be able to do a thing about it.
And how about the much larger number of prospects you encounter on a
daily basis? All you are to them is a name and a face. In three months they will
have forgotten you ever existed. Unless you do something to remind them.
Take charge of your business. Order Newsletters By Catherine today.
"I don't know anything about marketing. How can I compete with the big
retail stores and more established competitors?"
A: Don't let your lack of an MBA hold you back! The Newsletters By Catherine method is based on time-tested,
rock-solid marketing principles, using the same techniques as the big-budget companies, but
only where they're appropriate. We won't waste your money on marketing
strategies that are only effective for a 100-person design house, or a store with 45
locations in 20 states.
Use Newsletters By Catherine every month and you're
** boost your value and expertise in the minds of your clients;
relationships with your prospects;
** promote new products and services to
make you more money;
and much more.
You're using the same strategies and tactics as your larger competitors, except your newsletter is
tailored to the needs of the independent designer or small shop, not a nationwide
conglomerate. And, oh yes - at a cost that wouldn't cover their ad agency's
"I don't know HTML or any of that other Web stuff. Isn't this hard to learn?"
A: Zero HTML required! We produce a complete monthly newsletter
for you and send it to you for your approval.
With Newsletters By Catherine, though, you get the best
of both worlds - you also have total freedom to make any changes you like to
your upcoming newsletter before you let us know it's okay to mail.
It's easy to change your newsletter. You log in, then then click on "Edit
This Month's Newsletter". The newsletter pops up, you place the cursor at the
place you want to change and start typing. When you're finished, just save your
Once your newsletter is ready, go to the home page, click the
"OK To Send!" link, and you're finished for the
month! In two minutes, your newsletter will show up in your inbox, ready to forward to your clients, print out, post on your site... whatever you like!
"I don't have a web site, graphics, etc. Can I still use Newsletters By Catherine ?"
A: You don't need a web site or fancy graphics to run Newsletters By Catherine.
If you do already have a web site and a consistent brand identity, you
can use the material you already have. But if not, don't worry.
Just choose one of our pre-made professional newsletter templates, add whatever touches you like, and you're ready to get started!
Three things are most important:
** a professional and consistent look to your newsletter;
quality content that reinforces your value and expertise
communication with your prospects and clients.
"Couldn't I do a newsletter for free using my office
A:It is true, of course, that if all you care about is the lowest price, you can
produce a newsletter yourself on your home or
But there's one huge stumbling block - finding the time to producing a fresh newsletter every month is a big problem for many busy designers. The result is that after the first burst of enthusiasm and the initial edition, there's a tendency to put it off... again and again.
You can easily check this for
yourself. Just go on the Internet and do a search on "online newsletter". You'll
get a lot of hits. Then visit some of the web sites that feature client
newsletters. How many of them haven't been updated in months, if not years? What
kind of message does that send to your prospects and clients?
Do you like to write? Will you or your staff have the time to research new
articles and produce a newsletter every month? How many hours will it take to
sort through your material and search through websites looking for suitable
material (which you have to completely rewrite, because it's copyrighted)? And how much is your time worth? $100 an hour? $150? If you bill at
$100 an hour, your Newsletters By Catherine newsletter
costs you about 20 minutes of your time each month. If you get only one new client a year because they read your newsletter and then called you, it'll more than pay for your subscription.
Newsletters By Catherine is written just for
interior design professionals - Catherine is a degreed Interior Designer and an ASID member. And remember - every hour you spend on research and writing is one
more hour that isn't available for billable work.
Just add up what it would take to duplicate everything yourself, and you'll
agree that Newsletters By Catherine is a great value.
If you care about keeping your marketing budget under control, you owe it to
yourself to order now.
"We already have all the business we need. Why do anything different?"
A: Congratulations! You should write a book! Seriously, though,
staying successful is a constant struggle. The market is
constantly changing. Competitors come and go. So do your prospects and clients.
Statistically, you'll lose up to 25% of your prospects and clients each year
because they'll move away, pass away, or just plain forget about you because you didn't give them a compelling reason to keep you in mind. So you end
up running just to stay in the same place.
Putting a prospect acquisition/client
retention program in place now, while you're riding high, is just smart
business. Start building client loyalty now, and you'll have a built-in safety
margin to help you prosper during the inevitable dips in the business cycle.
"I tried a newsletter before and it didn't work. How do I know I'm not just
throwing my money away on a useless program?"
A: Direct marketing to your existing client and prospect base works.
It's been proven over and over again, not only in your business, but in many
other fields. The key is to have newsletter content that's relevant to your clients and prospects. With articles and tips written by a professional Interior Designer as well as a lot of other lively and interesting material, that's exactly what you get.
You probably already gather your prospects and clients' names and email addresses as part of your regular networking and marketing activities. So you've got a head start on building your list.
But since we know that nothing is certain in life (or business), we have an iron-clad guarantee: if NewslettersByCatherine doesn't work for you - for any reason - in the first 90 days, you can get a full refund. So you've got nothing to lose but your success.
"How secure is my information - credit card numbers and such?"
A: All of your credit card transactions are handled by a well-known
online order fulfillment company (2Checkout.com) using state-of-the-art SSL encryption
technology. We do not store, or have access to, any of your credit card numbers.
Your newsletters are stored in a password-protected
database that is backed up daily.
Your password is encrypted - even we don't know what it is. If you lose
your password, we give you a random sequence to get you started again, which you
change as soon as you log in. Needless to say, it's up to you to keep your user
id and password secure.
"If newsletters are so great, how come none of my competitors are using
A: My husband Paul could make a number of "wiseguy" comments (he is English, after all!), but the fact of the
matter is that your competitors probably don't use anything like Newsletters By Catherine. And many of them struggle just to get
by - maybe eventually give up their dreams.
Is that what what you want for your interior design business? We didn't think so.